缸扦林溃筹裸患毖舶田勺囊罚
第一章单元测试
1
Which of the following statements are correct?
A Ethics are a set of moral principles that guide attitudes and behaviour
B Ethics are a set of rules
C Ethics are subjective and imprecise
D Ethics depend on social, cultural and individual factors
正确ACD
2
Which of the following would be considered a partner in the formal definition of marketing?
A Retailers who sell an organisation’s products
B An organisation’s supplier of raw materials
C Customers
D An advertising agency who writes the copy for an organisation’s television commercial
正确ABD
3
Stakeholders of an organisation could include: ______
A
owners
B
shareholders
C
employees
D
customers
正确ABCD
4
Which of the followings are about marketing ethics issue?
A Advertising junk food on children’s television
B A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C Increasing the price of a product due to increased customer demand and limited availability
D Failing to inform consumers of known potential risks of using a product
正确ABD
5
Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A Good publicity
B The generation of goodwill
C It can attract future employees
D It can encourage consumers to support the organisation
正确ABCD
6
A product can be ______
A
an idea
B
a good
C
a service
D
a person
正确ABCD
7
A brand can be ______
A
a collection of symbols intended to create an image in a customer’s mind
B
a name, logo, slogan or design that differentiates a product
C
the bundle of attributes of a product
D
anything offered to a market
正确AB
8
In marketing, which of the following statements about promotion are correct?
A It is simply another name for advertising
B It can be used to remind customers about a product
C It can be used to inform or persuade customers
D It can be used to create awareness
正确BCD
9
Which of the following are marketing activities?
A Accounting
B Personal selling
C Research&Development
D Public relations
正确BD
10
The traditional 4Ps framework includes ______
A
place
B
people
C
partners
D
product
正确AD
第二章单元测试
1
An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _________
A its micro-environment to its macro-environment
B its internal environment to its micro-environment
C its internal environment to its macro-environment
D its internal environment to its external environment
正确BD
2
A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _________
A internal environment
B external environment
C marketing environment
D target market
正确BC
3
Which of the followings are part of an organisation’s macro-environment?
A Competitive forces
B Technological forces
C Sociocultural forces
D Political forces
正确BCD
4
Which of the followings are examples of an economic macro-environmental force?
A The Australian dollar rising in value
B A fall in demand for commodities such as coal and iron ore due to the global financial crisis
C The level of consumer spending decreasing
D A rise in interest rates
正确ABCD
5
The rising use of social networking sites could be attributed to _________
A sociocultural forces
B technological forces
C legal forces
D economic forces
正确AB
6
Factors those are beyond the organisation’s direct control, though the organisation may be able to have some influence over them, are _________
A weaknesses
B opportunities
C threats
D strengths
正确BC
7
Which of the followings are demographic characteristics?
A Age
B Gender
C Ethnicity
D Marital status
正确ABCD
8
The macro-environment encompasses _________
A country and regional geographic levels
B local and state geographic levels
C the factors outside of the industry that influence the survival of the organisation
D marketing planning
正确ABC
9
Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _________ forces
A technological
B cultural
C legal
D environmental
正确ACD
10
SWOT includes _________
A situation and threats
B strengths and threats
C weaknesses and opportunities
D weakness and opposition
正确BC
第三章单元测试
1
The broad influences on consumer behaviour can be categorised as _________
A situational
B psychological
C group
D individual
正确ACD
2
Which of the following would describe an opinion leader from a marketing perspective?
A A person of high standing in the community
B A reference group member who provides relevant and influential advice
C Your one-month-old baby sister
D Media commentators who have a large audience
正确ABD
3
Which of the following purchase situations would likely be described as high involvement in terms of consumer decision-making?
A Weekly supermarket shopping
B The purchase of familiar products
C Infrequently purchase
D The purchase of more expensive products
正确CD
4
How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?
A By increasing the price of their product
B By offering bonuses or rebates to be redeemed some time after purchase, to give the purchaser additional value
C It is not possible for a marketer to influence the potential cognitive dissonance of a consumer
D By ensuring that their products, when used, will meet consumer expectations
正确BD
5
Which countries below would score lower than Australia or New Zealand on Hofstede’s ‘individualism’ dimension of culture?
A India
B Japan
C United States
D China
正确ABD
6
Which of the following statements regarding subcultures are correct?
A A subculture is a group comprising individuals of similar rank within a social hierarchy
B A subculture is a group of individuals who share common attitudes, values and behaviours that distinguish them from the broader culture
C Subcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population
D A hip-pop culture would be an example of a subculture
正确BCD
7
Which of the following could be a reference group for an individual?
A A work or professional group
B Their family
C Their idols
D Their pets
正确ABC
8
Demographic characteristics include _________
A lifestyle and personality
B age and income
C education level and gender
D race and religious belief
正确BCD
9
According to Maslow’s theory, which of the following needs would an individual attempt to satisfy before the others?
A Safety
B Financial
C Hunger
D Thirst
正确CD
10
Which of the following statements are correct?
A Perception is subjective
B Perception can be particular to an individual
C Perception is objective
D Perception can be selective
正确ABD
第四章单元测试
1
Juicy buys sugar from a local factory and sells lollies to department stores and supermarkets Which markets do these transactions take place in?
A Producer markets
B Reseller markets
C Wholesale markets
D Retail markets
正确AB
2
Institutional markets are distinguished from other business markets by _________
A the fact they do not sell goods
B the not-for-profit nature of their activities
C their non-public nature
D the fact they do not sell services
正确BC
3
High-value purchases are relatively common in which business markets?
A Consumer and reseller
B Online and consumer
C Producer and institutional
D Reseller and government
正确CD
4
Which of the following statements about business-to-business transactions in general are likely to be correct?
A The relationships between buyers and sellers tend to be short term
B They can be for high volume and high value purchases
C They can involve regular repeat purchases
D Price and other conditions of sale can be open to negotiation
正确BCD
5
Guitars usually have ebony or rosewood fretboards The demand for ebony and rosewood varies with the demand for guitars This is an example of _________
A
joint demand
B
consumer demand
C
elastic demand
D
derived demand
正确AD
6
Company A buys glue for use in manufacturing its products from companies B, C and D Which of the following are unlikely to decrease the amount of glue that Company A demands?
A Company B begins selling glue to consumers
B Company C increases its glue prices
C Company D stops producing glue
D Company E begins buying glue from companies B, C and D
正确ABCD
7
Which of the followings are correct?
A Buyers have the final authority to make business purchasing decisions
B New task purchases are likely to involve extensive evaluation of options
C Many businesses use multiple suppliers so they are not overly reliant on any one other business
D Business purchasing decisions often involve development of a formal product requirement specification
正确BCD
8
In which of the following business markets are high-volume purchases likely to be a characteristic?
A Reseller market
B Consumer market
C Institutional market
D Government market
正确ACD
9
Which of the following statements are correct?
A Demand for components in business markets mostly tends to be price inelastic
B Equipment suppliers can take advantage of joint demand by offering ongoing supply of maintenance and consumables
C A just-in-time approach to taking delivery of components reduces inventory costs, but increases the risk that the production process will be brought to a halt by the shortage of any component
D While industry demand tends to be inelastic, demand for the business products of any particular company can be elastic
正确ABCD
10
Which steps of the business decision-making process may be omitted for the straight rebuy?
A Problem/need recognition
B Evaluation of options
C Information search
D Post-purchase evaluation
正确BC
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